IndyCar CEO, Randy Bernard, has publicly stated he would like to see a return of the legendary Milwaukee Mile to IndyCar’s 2012 schedule. The suggested date looks for a mid-June weekend. Traditionally, the Mile was always held immediately following the Indy 500.
Despite a possible date two weeks later than normal, one must wonder how much effective promoting of the event could be accomplished. The reasoning behind Milwaukee’s initial departure from the schedule was poor crowds resulting from poor promoting. So, would a last minute addition to the schedule lead to a permanent absence?
Other rumors surrounding the last minute addition of the famed 1-mile oval suggest its addition is a necessity after the mass exodus away from IndyCar’s 1.5-mile ovals following Dan Wheldon’s tragic death at Las Vegas Motor Speedway. Currently there are but four ovals slated for 2012: Indianapolis (2.5 miles), Texas (1.5 miles), Iowa (0.875 miles) and AutoClub Speedway (2 miles) in Fontana, CA.
One other reason for the Mile’s potential addition is to cover the typically IndyCar saturated Milwaukee-Chicago market. In the past, IndyCar has run events at both the Milwaukee Mile and Chicagoland Speedway. With neither currently on the schedule, IndyCar might look to hastily put an event in place to satisfy the demographic. The addition of Milwaukee might provide a temporary solution when, in 2013, IndyCar looks to plan a double-header weekend with ALMS at the fan-favorite Road America in Elkhart Lake, WI.
Since the unification of American open-wheel racing in 2008, former Champ Car fans have eagerly awaited a race at the 4.048 mile track through the rolling hills of Wisconsin. Open-wheel’s loss of the track has led to NASCAR’s gain as the Nationwide series has raced there for the past two years.
If IndyCar returns to Road America, the track will be the only in America to host every major racing series in the country: AMA Superbikes, Grand-Am, NASCAR, ALMS, and IndyCar.
Will a permanent departure of the Milwaukee Mile lead to a permanent return of IndyCars to the flowing Road America circuit?